Vegan Website Design

Vegan website design, by an actual vegan. Not a leaf icon in a stock template.

I'm James. I'm vegan. I founded and run We The Free, an international vegan activism nonprofit. I build hand-coded websites for plant-based restaurants, vegan brands, and animal rights organisations. Clients who back vegan advocacy get £400 off any tier.

01

Why this matters

Why hire a vegan web designer.

A vegan web designer understands the audience, the language, and the value proposition of a vegan business without needing it explained. That sounds small. In practice it changes every word on the page.

Generic agencies write vegan brand copy that sounds like vegan brand copy about vegan brand copy. They reach for the obvious symbols (a leaf icon, a green palette, a stock photo of avocado toast) and stop there. They write headlines like "delicious plant-based options" because that is what their template's placeholder text said. They never quite know whether to lead with the food, the ethics, the health story, or the environmental story, so they hedge and lead with all four. The result reads as marketed-at, not understood.

A vegan developer writes copy that sounds like the audience because the developer is the audience. The headline does not hedge. The photography brief does not default to avocado toast. The trust signals (certifications, supplier sourcing, ingredient transparency) are surfaced where they actually convert, not buried in a footer. Conversion rate goes up not because the design is better, but because the brief was understood faster.

02

Who this is for

Vegan businesses I build for.

Restaurants, cafes, brands, nonprofits. If your business is plant-based, vegan, or vegan-aligned, you're in the right place.

restaurant

Plant-based restaurants & cafes

Custom mobile-first menu editor, integrated booking, no third-party checkout dropoff. See Kasto Bali for a recent build.

storefront

Vegan brands & ecommerce

Plant-based food, beverage, beauty, and fashion brands. Editorial layouts, product storytelling, and Shopify or hand-coded checkout integrations.

volunteer_activism

Vegan & animal rights nonprofits

Donation flows, volunteer signups, event RSVPs, content publishing. I run a nonprofit myself, so I know which payment processors actually work for the sector.

eco

Ethical & sustainability brands

Vegan-adjacent: cruelty-free, sustainable fashion, climate, and ethical investment brands. Same alignment, same positioning playbook.

03

Recent vegan build

Kasto Bali: a plant-based restaurant in three days.

Bali plant-based restaurant. Custom mobile-first menu editor the chef updates between services. Integrated booking that does not drop guests into a third-party checkout. £0 monthly hosting.

Screenshot of the Kasto Bali plant-based restaurant website built by James Hattersley

3

days from kickoff

98

Google PageSpeed

~30s

menu change to live

Chef Giuseppe needed a site that felt like the room: warm, cinematic, plant-forward. The old Wix site looked generic, loaded slowly, and cost more every month than the espresso budget. Worse, editing the menu took the chef away from the kitchen.

The new build ships a single password-protected menu editor that the chef updates from a phone between services. Bookings route directly to the kitchen inbox. No third-party widget, no drop-off, no monthly platform fee. Three days from brief to live.

"James delivered something beautiful: professional animations, a booking system, and a simple menu editor, in just a few days."
Giuseppe Maria Brancati, Chef Patron, Kasto Bali
Read the full Kasto Bali case study arrow_forward
04

The Supporter Credit

£400 off, for backing
vegan advocacy.

I'm the Executive Director of We The Free, an international vegan activism nonprofit. To encourage support for the mission, I offer a flat £400 discount on every project tier for clients who back the work.

favorite

The action

Set up a recurring monthly donation of $10 USD (about £8) to We The Free.

redeem

The reward

An immediate £400 credit applied to your invoice.

verified_user

The trust

Honour-based. I trust you to maintain the donation for at least 12 months.

volunteer_activism

The maths.

Your donation (12 months) ~£96
Discount on your project −£400
You're ahead by £304

And We The Free gets meaningful, sustained support. For a vegan-aligned business this is the cleanest way to spend marketing budget that also funds the cause your customers care about.

05

What's Included

Same craft, applied to vegan brands.

Every vegan build ships with the same standards as the rest of the studio's work. No "vegan tax."

bolt

97 to 100 PageSpeed

Recent builds score 97 to 100 on Google PageSpeed Insights. Faster than every Wix or Squarespace site, which means better Google rankings and lower bounce rates.

trending_up

SEO from day one

Schema markup, semantic HTML, fast Core Web Vitals, clean meta tags. Built to rank for vegan-relevant terms in your area, not just to exist.

key

You own the code

On launch you receive every file, every account, and a custom video walkthrough. Portable to any host, any developer, any time. Zero lock-in.

restaurant

Menu editor (vegan restaurants)

For plant-based restaurants and cafes, a single password-protected page where the chef updates dishes, prices, and specials from a phone between services.

volunteer_activism

Donation flows (nonprofits)

For vegan and animal rights nonprofits, payment processor integrations chosen specifically because they do not charge nonprofit-killer fees. Plus volunteer signups and event RSVPs.

verified_user

1-year warranty

If anything I built breaks within the first year, I fix it free. If a third-party integration is discontinued, I replace it on my own time.

06

FAQ

Vegan website design questions.

A vegan web designer understands the audience, the language, and the value proposition of a vegan business without needing it explained. That shows up in the copy, the photography choices, the call-to-action wording, and the trust signals on the page. For vegan restaurants, cafes, ecommerce brands, and nonprofits, hiring a developer who already lives inside the audience saves time, avoids tone-deaf design choices, and produces a site that converts vegan visitors at a higher rate than a generic agency build.
No. James and the Site builds custom websites for any small business, restaurant, startup, or personal brand in the UK, US, and Australia. Vegan businesses get extra attention, a sharper brief, and the supporter credit if they back the nonprofit, but the studio is not vegan-only. If you want a vegan-aligned developer who happens to also build for non-vegan clients, that is the offer.
A flat £400 credit on any project tier. The deal: set up a recurring $10 USD per month donation to We The Free (the international vegan activism nonprofit James founded and runs), and £400 comes off your invoice immediately. It is honour-based: maintain the donation for at least 12 months. Over those 12 months you contribute about £96 to vegan advocacy and save £400 on your build. Net win for you: £304. Net win for animals: a year of sustained nonprofit support.
Yes. The Interactive tier (£800) is built for plant-based restaurants and cafes. It includes a custom mobile-first menu editor that the chef updates from a phone between services, an integrated booking flow that does not drop guests into a third-party checkout, and the same 97 to 100 PageSpeed performance as every other build. Kasto Bali, a plant-based restaurant in Bali, is a recent example: site delivered in 3 days, 98 PageSpeed score, £0 monthly hosting.
Yes. James founded and runs We The Free, an international vegan activism nonprofit (activism.wtf), so the lived experience of running a small nonprofit website is baked in: donation flows, volunteer signups, event RSVPs, content publishing, and integrating with payment processors that do not charge nonprofit-killer fees. Reach out for a tailored nonprofit quote, which usually comes in below the standard tier rates.
Three things. First, alignment is real, not marketing: James is vegan, runs a vegan nonprofit, and donates project profits to vegan advocacy. Second, the work is hand-coded from scratch (not a Wix template with a leaf icon swapped in), which means it is faster, fully owned by you, and £0 monthly hosting. Third, the supporter credit means a portion of the project literally funds the same vegan advocacy your business presumably wants to support. That alignment shows up in the copy and the design choices in ways generic agencies cannot replicate.

Ready when you are

Let's build a vegan site
that actually sounds vegan.

Three new clients per month. Vegan briefs jump the queue when the values align. Send a brief and I'll get back within 24 hours.

Get a free vegan website quote arrow_forward